SEO Web Services
WHAT DO I NEED FOR EVERY DOOR DIRECT MAIL?
The United States Postal Service (USPS)
does direct mail to every address
within one route or multiple routes for
only .177¢ per delivery!
So, now you can customize a Direct Mail
Campaign that accomplishes your goals
within even the smallest budget. Here
are some important details about direct
mail marketing to help guide you through
your direct mail campaign. Direct Mailers
are an excellent way to not only advertise
to the person who gets the mail, but
also every other person who sees that
mailer along its journey through the mail
too! On average, at least 4 people will
get that branding of your company postcard
or brochure, so times that four by hundreds
or thousands for each mailing you do!
Direct mail increases traffic to your
website, increases your projected sales,
and it gives branded impressions of your
business to 1,600+ eyes with every order!
Great marketing starts, first and foremost,
with excellent marketing design. A lot of
people can use a computer and many have the
skills to use the programs, but can they SELL
YOUR PRODUCTS AND SERVICES with outstanding
design that shows you off as better than your
competition, uses the imperatively proper
keywords that sell your products and services,
and uses the psychology of color with the
proven successes of the layout and styles,
marketing terminology, and catches them in
time for their very short attention span to
Did you know that the human attention span
is not 2 seconds less than a goldfish's?!
You can't afford to waste money on a generic
Graphic Designer. You get what you pay for
and you need a professional with 20 years of
marketing experience with this talent and
education so that you don't throw away all
that money you spend on direct mailers.
Design is what sells your products and services,
so hire the best Graphic Designer with the
marketing experience to bring in sales, so that
your money is well-invested.
We offer wholesale printing prices to design
clients. This means that instead of paying any
other printer retail marked up pricing, which
is often 3x more than the printing should
actually cost, you can save all that money by
working with ikan-ikon as your Print Broker.
We use only the best industry-only wholesale
printers who print the tangibles you get from
places like your local printers who don't have
the equipment or staff in-house to cover every
type of printing project, so they have to
outsource a lot of their printing, and other
businesses that created some in-house printing,
like Staples. A Print Broker shops the industry
for the best quality at the lowest pricing and
can extend those rates to you.
In ikan-ikon's case, we also offer the Graphic
Design, Print Production Graphic Design, and
industry knowledge that gets you the techniques
that save you even more money, because we have
those connections and the training to make you
awesome printed tangibles while also saving you
Another important thing you need to know
about how printing works is this; The more you
order, the less you pay per printed piece.
This is because the biggest expense of printing
is in the set up, for time and money. When you
order 100 postcards, it takes the same amount
of work to set up the job as it does to set up
to print 10,000 postcards. The only added
expenses betwee these two jobs is in the paper
and ink and the time to load them. The design
fees also get offset by ordering more, so overall
you save a lot of money by ordering as many as
you can at one time. The cutoffs are shown in
the quotes below.
The USPS has a minimum of 200 addresses per
mailing, so that means you need to order at
least 200 printed tangibles and you save more
by ordering in bigger bulk with printing.
Plus, you should keep some to hand out to
people too. So keep that in mind as you are
ordering your quantity. Here is a link to
the USPS website that allows you to
customize the route(s) you want per each zip
code, part of the state, street in a town.
You can sign up and save your searches so
that whenever you are ready, you don't have
to start all over again figuring out where
you want to mail to.
Do you want jumbo postcards or brochures and how many do you want to order?
View design and printing projects? No problem...