EMAIL MARKETING
The way we do it, email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services, create engagement opportunities with existing and potential customers, and get more traffic to your website. We use it for building up your brand awareness, growing your web presence, and with those things, when done well, it can also contribute to increasing your search engine rankings. Email marketing is one of the aspects of a well-rounded marketing plan, and emails should go out once per month early in your audience's workday when they first check their email that day, to be most effective.
Email Marketing Packages
Hire a freelance Email Marketing Manager for far less investment than having one on staff! ikan-ikon offers proprietary marketing that builds your business. Sign up for a minimum of a 12-month commitment to get noteworthy results because email marketing takes time. Check out the Campaign Plan for Email Marketing that goes before sending these ongoing emails.
Comprehensive plan includes:
Planning Research (keywords, industry, business)
Meetings, emails, calls, Q&A, communication as needed
Email Marketing Plan
Email Marketing Calendar
Landing Web Page Design
Tagging Code Setup
Analytics Analysis
Summary Report of Analytics
Leads for follow-ups based on the data collected
Branding for each email, pictures, headers, graphics
Content Marketing for each email
Content Writing for each email
Graphic Design
Email Design
Keywords Marketing
Email Coding, if necessary
Message Forwarding, if we manage the account
Not Included: Contacts, mailing lists, working with customers
Just Planning option actually includes:
Planning Research (keywords, industry, business)
Meetings, emails, calls, Q&A, communication as needed
Email Marketing Plan
Email Marketing Calendar
1 Campaign Header (graphic design)
1 Email Template
Content Marketing ideas
Not Included: Contacts, mailing lists, working with customers