Marketing Page 5m
Internet Marketing

Algorithms - Robots and Spiders

Search engines have code that automatically crawls all the websites on the World Wide Web. The code (worker bees) are affectionately nicknamed robots and spiders.

So, search engine algorithms are code that searches every web page in the world constantly ranking and re-ranking and changing rankings based off hundreds of factors.

The search engines change the algorithm protocols frequently without any notice to the companies who need high rankings for exposure and traffic to their website.

The way it works is that the robots and spiders go through all the code on the back-end and front-end of your website to see if your website is about what you say it is about in your meta tags. They look for what is done well that seems to give your website visitors what they are looking for and they look for problems and missing keys that would otherwise improve your search engine rankings.

Google is particularly focused on the user experience, wanting to make sure people get to the right websites that match the keywords and keyword phrases they were searching for and that they connect with businesses in their own area. The "user experience" is which is what your web site visitors experience when they are on each page of your website. Are they finding what they need? Do they like your website? Are they clicking around on the various web pages, which the robots and spiders take to mean the person is enjoying their experience on your website and your company is able to solve whatever problems they are looking for solutions for.

The way we explain this is that if the robots and spiders get fed what they are craving during that site visit, they will rank you higher immediately. If they don't like what you are feeding them, or there isn't enough quality, relevant content to fill them up, your rankings suffer. Once your rankings go lower, it is harder to get them back up higher because people aren't engaging on the website. This means that you should always keep up on your rankings and fix anything that pushes you down in the search engine rankings.

Google algorithms change several times a year. it's a never-ending battle to keep up with the massive changes that occur without anyone ever being aware until their website suddenly falls off Google searches into no man's land overnight! Being a pro at SEO is like a being tax pro who has to keep up on the latest changes to tax laws.

ikan-ikon has held non-stop multiple page 1 rankings on Google and hundreds of other search engines for all of our SEO clients since 2008 with improvements in their rankings, not losses. Ask about the SEO Upkeep Package if you want to keep your rankings once you get set up and ranked, so you won't have to worry about algorithm changes.
What is the Keywords Market Research Package?


SEO Blog

Writing SEO Blog Articles

SEO Hypertargeting Web Pages

Keyword SEO Web Pages

Referral Links (start of Testimonials)


SEO Keywords Market Research Package

Market research, market segmentation, and targeting aid in developing custom marketing that connects with your target audiences.

Includes: Keywords research on Google for the correct keywords people actually use when using search engines. Keywords and keyword phrases are not always what you think they would be. Google keeps track of everything anyone types into their search engine and that data is available. It involves comprehensive research to get to the best keywords for your business. In addition to the keywords and keyword phrases themselves, you also get 2 About descriptions for use in all of your marketing. One is larger than the other, so you have the right size for different uses that allow different amounts of characters.

Provides: Keywords reports with the data that goes with each keyword recommended, About description and short About blurb that are both keyword-rich, for use in web marketing, social media marketing, and other marketing.

Web Directories

Web directories are websites created for the sole purpose of creating a bunch of fake listings of businesses they want to pay them money to fix their bad profiles they created. The web directories take away your traffic bringing your potential Internet customers to their website that does not even offer your services. Those profiles need to be addressed and corrected with referral links to your website. This is a time consuming task because there are hundreds of directories. Includes: Marketing writing, link to your website, business information correction.

Services Hypertargeting SEO Web Pages

SEO web pages that are loaded with search engine marketing features to pull the robots and spiders to your website and then we have to make sure people will be interested in staying on it! This is what boosts your rankings.

City Hypertargeting Web Page

SEO web pages that are loaded with search engine marketing to pull the robots and spiders to your website and then we have to make sure people will be interested in staying on it! You should have a page for each city or town that you sell your service. These can be added over time like blog pages, so over time, it builds on what you already have. This is what boosts your rankings.

State Hypertargeting Web Page

SEO web pages that are loaded with search engine marketing features to pull the robots and spiders to your website and then we have to make sure people will be interested in staying on it! This is what boosts your rankings.

SEO Blog

Boost your search engine rankings with a blog

Blogs are one of the best ways to boost your search engine rankings organically and they continue to work for you for free forever! You should add at least one new blog article per week, and it should be integrated into your website for maximum search engine optimization exposure. The SEO blog articles should be advertised for free on your social media posts with a summary about the article that links people to your website. This means, each blog article gets its own marketing on search engines and social media that all bring people to your website. Another huge benefit of blogs is that they show off your expertise.

Links to the blog articles can be shared across all of your social media websites and you can send people to your website as a resource. This builds up brand trust and keeps your business fresh in their minds while also boosting your search engine rankings and thereby getting even more site visits.

ikan-ikon does research, interviews you and other experts, writes the article that you can pre-approve and make changes before it is added to your website. A new SEO web page is created and the blog is added to it. Then, a blurb and a link are added to the Blog Home Page. A link is emailed to you and you can add it to your social media and use it in email newsletters, etc. ikan-ikon can do these things for you - ask!

Add a blog to your website to improve your search engine rankings

The package comes with the SEO Blog Home Page that will show all the pages in a blog and the first SEO Article Page with writing for the first blog article.

SEO Analytics

Here are some of the most necessary things that you should do to get the best rankings you can that will help you get and keep the highest search engine rankings for your website. We build your web presence to get referral traffic.

Tagging Set up
Tagging is the code that sets up the data collection. It is added to web pages after being collected from the platforms. There are a bunch of types of tag code and the Web Developer takes the code they need for each specific purpose and adds that code with additional code to the website in the places it is needed to be able to track that data and then later look at the data to see behaviors as they relate to what they were set up to accomplish.

Google Analytics Tagging Set up
Google Analytics is behind-the-scenes data that Google collects about the actions people take on websites. This is a robust reporting platform that ikan-ikon uses to make improvements to your website, social media profiles, marketing, and can help you in your interactions with the people who visit your website and online profiles. Tagging sets up the tracking we want to be able to see. We can set up the tracking on your website, individual web pages to campaign effectiveness and the performance once on the site by tracing the actions on that page and their path as they explore your site. It tells us other things too, such as where the person came from, where they live, what type of device they are using, how long they look at things and pages on your site, etc.

Server Analytics Tagging Set up
Servers also offer analytics with behind-the-scenes data that Google collects about the actions people take on websites. This data differs from Google's and it is beneficial to see as much data as possible to get a full picture of what happens while people are on your website. This data is similar to what Google shows us, but shows us things like location, type of device, how many people visited each page, etc.

SEO Analytics Reports Set up

Setting up Reports

Each place the tagging is set up, there also needs to be report set up that emails the report. The reports for Google and Servers will arrive weekly, monthly quarterly, and yearly. The reports for social media are on the Social Media Marketing page and need to be run manually.


Setting up Reports

The reports get analyzed to see how well things are working. Then data is read and processed through a lens of what improvements can be made, if any are necessary. The analytics let us know what works and what does not work with analysis over time.

Analytics Training

We can teach you how to read the Analytics reports. We will go over the parts that are important and help explain what we see when we look at the reports, what the analytics can tell us, and how we can use the information to improve your website, traffic, and even sales.

SEO Checkup

Search engine marketing has a lot of moving parts that may need to be added to and updated to get and keep organic rankings over time because it is a constantly growing and changing industry and businesses open and close all the time.
With this package, we will check the rankings and keep you in the loop with links to your rankings.
Note: The costs of the SEO services that get and keep good rankings are not included in this fee.
Next page: 6m- Print Marketing >>
 ©1999 ikanikon, ikan-ikon, All rights reserved.
 249 Central Park Avenue, Town Center, Virginia Beach, VA 23462
 Home Page