Comprehensive Multi-Channel, Cross-Platform Marketing Campaign Development and Implementation (for 1-month and 1 campaign)
Layout of branding, pictures, headers, graphics, and text
Unique Content Marketing
Implementation (for example, posting online, sending the email)
Message Forwarding (for email marketing and social media marketing)
Account Management (for each choice, if ikan-ikon is provided that access)
Up to 6 choices from this list (can choose more than one per category to equal six):
1 Direct Mail
1 Social Media
1 Print Ad
1 Web Ad
Not included: Contacts, mailing list, printing, postage, shipping, out of pocket expenses
Business Marketing Plan
12-month Cross-Platform Marketing Plan Development Package
Includes: 2 Meetings, research, conceptualization, campaign planning, initial graphic design of one template for each platform, one online presentation, one set of changes, our time, our proprietary Monthly Marketing Calendar customized for your Marketing Plans, timelines for each platform, your Marketing Budget, all for any combination of up to 6 marketing and advertising platforms and/or channels.
Does Not Include: Implementation, materials, working with vendors or customers, printing, platform fees, anything on your accounts.
Add-ons: Please request custom quotes for graphic design of all the individual pieces for the whole year, monthly, or weekly. This is quoted separately because it depends on what your options are.
Marketing Plan - Single Platform, Single Channel
1 training session,
1 additional set of answered questions via call, text, or email,
graphic design templates,
one online presentation,
one set of changes to the campaign,
our time developing the campaign plan,
calendar you can use for implementation.
Does Not Include: Design work of the individual pieces or implementation via any platform, extra time, out of pockets or materials, working with your vendors or customers.
Marketing Campaign Development
Includes: 2 Meetings, research, conceptualization, campaign planning, graphic design, one online presentation, one set of changes, and our time.
Does Not Include: Implementation time or materials, working with vendors, specific sizing of campaign elements for all media vendors.
Additional formatting for additional platforms must be quoted based on specific needs and time.
Email Marketing Campaign -
There are a variety of campaigns you can do to unveil your new website, but a popular one to add-on is email marketing. This is an email that gets sent to your own list of VIPs, leads, customers, or a mailing list that invites them to visit your new website and highlights pages on your website. It initiates improving your search engine rankings because this is an integral step in building up the robots and spiders crawling your web pages with the site visitors, so the robots and spiders can see what people like and don't like about your website and hopefully rank you higher because your site seems to offer what the people want when they engage on multiple web pages in your site.
12-month Email Media Marketing Plan Development Package
Includes: 2 Meetings, research, conceptualization, campaign planning, initial graphic design of one email template on your provider's website, one online presentation, one set of changes, and our time.
Does Not Include: Implementation time or materials, working with vendors or customers.
Direct Mail Marketing Plan
12-month Direct Mail Marketing Plan
Includes: 2 Meetings, research, conceptualization, campaign planning, initial graphic design of one direct mail template on your provider's website, one online presentation, one set of changes, and our time.
Does Not Include: Implementation time or materials, working with vendors or customers, printing.
Note: Request a printing quote.
Step 1 - Social Media Marketing Campaign Development
ikan-ikon offers proprietary marketing that works organically to build your business in ways it can sustain long-term. Our SMM Calendar operates like a web and looks like a net. It comes at marketing many different ways simultaneously to effectively accomplish a variety of goals that other methods of marketing don't have the fortitude to achieve as quickly and affordably.
What do I need to be successful at social media marketing?
You should sign up for a minimum of a 3-month commitment of at least posts every other day to achieve noteworthy social media marketing results because social media marketing is about so much more than just posting random things and hoping for the best. There are proven methods, techniques, and strategies, all of which ikan-ikon implements. The plan builds up momentum over time. There are also a lot of other things done with these packages, as you can see on this page, that assist in building up a strong social media and web presence.
What is the 80/20 rule?
The best way social media marketing works is when you are not selling all the time because hate to be sold! Research and history show that the best formula for posting on social media is with 80% of your posts being sharing useful and entertaining content and 20% can be about your business, in the form of a wide variety of types of posts that capture people's interest in non-selly ways. Examples are: videos, testimonials, before and afters or project photos, educational demonstrations, informative articles about your niche products and services, jokes, past projects, current projects, highlighted employee bios, posts about your day-to-day business operations, storytelling posts that show off events your business attends, hosts, and things your business is up to, etc. You basically give them a slice of life from behind the curtain so they can see what your business does, on a consistent basis. This builds trust in your brand.
How many posts should a business be posting each week on social media?
A business should be posting 2-4 posts per day. Each post should be formatted to properly fit the SMM channel specifications. Each post should be shared across all of the different social media channels the company uses. The minimum posts a business should be posting is 3 posts per week, but it is best to have at least one post per day because you can't build up a strong following who is interested in your content if there is nothing to be interested in!
Step 3 - Social Media Marketing Account Management
All packages include:
1) Branding on social media account, profile picture, header graphic
2) Business description in the About section
3) Unique Content Marketing
4) SMM Writing
5) Keywords Marketing
6) SMM Graphic Design
7) Message Management
Shared articles and/or posts - These are resource posts and part of the 80% types of posts that share other's content.
SMM Plan posts - These are original posts created for your company from our proprietary Social Media Marketing Plan and Calendar that we create to market your business.
The Rule of Threes
We use the rules of three's for marketing because it takes three impressions to capture someone's interest above the paralyzing overload in the massive sea of the worldwide Internet. With way too much coming at each person every time they look at a device, it is crucially important to show up and show up for them consistently in ways they need you, so you stand out from the crowd.
What are the objectives of social media marketing?
The goals of social media marketing is to increase brand awareness, build trust in the brand, engage with your different target audiences about things they are interested in, inspire links to your website, capture customers interested in buying from you, enhance customer relationship management, and to get referrals.
Step 4 - SEO for SMM
Using Social Media for Search Engine Marketing
Social media tracks data similar to what Google provides, but it is specific to your profile. The benefits here include being able to see how people are responding to posts and content, how interested they are in your profile, business, content, and we can integrate your social media profiles to work seamlessly back and forth with your website, then track that information to get a big picture view of your target audiences behaviors.
Social Media SEO is also a key to gaining higher search engine rankings and building up your web presence. Your social media profiles should all be set up with SEO. Each post should be well-planned as part of your Social Media Marketing Plan that is a piece of your overall Business Marketing Plan, and the stuff that gets posted to social media should be working methodically toward your goals. In addition, each photo gets SEO and links, to improve your rankings and visibility as well as providing referral links that all lead back to your website, bringing customers to you in the short- and long-term.
Another thing to do is to market your website on social media to get links to your website. A storytelling social media campaign is a great way to kick off the unveiling of a new website. What is a storytelling social media campaign? It starts with a teaser post about an upcoming event, then it has 2 or more posts about the event, then a follow up after the event. The event in this case is your website being developed. Once it is live online and ready for public viewing on the front-end of the Internet, a post invites people to visit your website. You can offer incentives in the form of a contest or giveaway for liking your social media page and clicking on a specific web page that tracks the data about that campaign.
This type of social media campaign initiates improving your search engine rankings because this is an integral step in building up the robots and spiders crawling your web pages with the site visitors, if they click on multiple pages on your website, so the robots and spiders can see what people like and don't like about your website and hopefully rank you higher because your site seems to offer what the people want when they engage on multiple web pages in your site.
Watch the videos on our Vlog page for more information on how SEO works on social media.
Social Media Marketing Package
1 target audience -
• 6 unique branded posts
• 2 shared articles and/or posts
• 1 blog article (customer supplied or optional add-on)
• 1 video (customer supplied or shared)
• Total of 10 posts per month
Select higher quantity for:
• more customer categories,
• a bigger presence on one social media channel,
• more social media accounts.