Business Marketing Guide and Training Program

How do I reach customers who don't know I exist?

The Business Marketing Guide and Training Program takes business owners through fast, easy-to-follow steps for implementing each type of marketing, ensuring a well-rounded marketing plan that builds up the business and creates customers.

The package is the culmination of 24 years of experience and hundreds of sustained long-term business success stories condensed into a training program with resources, planning tools, checklists, worksheets, and calendars - everything a business owner needs. You can use the program to hire a qualified marketing team in-house and be confident they are doing what they are supposed to be doing, contract one or more agencies to do your marketing, or do it yourself with the lowest budget, getting great results without wasting any time scrambling for what to do or how to do it. Your perfectly integrated web marketing presence will work for you 24/7/365, so you can become successful quickly and remain so long-term.

We have the program available as separate sections or as one full program, to fit your budget, and for your convenience.

When you finish the program, you will:

• Gain a strong web presence, build brand identity, and earn trust in your brand,

• Create a consistent message that gets to your customers across each platform,

• Know how to reach your potential customers where they already are,

• Complete a business marketing strategy without breaking your budget,

• Use our proprietary marketing templates to build long-term profit generators,

• Rank high on search engines and be a resource on social media,

• Be confident in core marketing concepts in ways that will help you prosper for years.

Our proprietary templates help you clarify a complete business marketing strategy across multiple platforms without breaking your budget. The program is very simple to follow even if you have no marketing experience! You can start learning immediately, using the tools within 24 hours, and seeing results in as little as one or two weeks.

Program structure:

1) Teaches you the basics you need to know about each topic to be able to market your business or supervise those who do the work for you, goes over the benefits of using each tool, and provides unique marketing ideas.

2) Provides resources to walk you through how to implement each item on the checklists (provided to you for free).

3) Summarizes everything into an easy to see (big picture) marketing plan.

4) Helps you create your own detailed (small picture) marketing plans that are easy to integrate into your day-to-day business operations.

---

CONTENTS AND CHECKLIST FOR EACH SECTION

SECTION 1: FUNNELS – How to actually make money with your business
Using a funnel starts you off on the right foot with a solid plan that gives you the foundation to make money.

O Build your funnel
O What is a sales funnel?
O Examples of tools that assist progression through the different stages of a funnel
O TESTIMONIAL AGENDA
O CASE STUDY DEVELOPMENT WORKSHEET
O The customer’s journey (includes lots of ideas on how to connect with your customers)
O Identify the key benefits that your business provides
O Stay objective with your marketing
O Research marketing and pricing (homework that will be used for next chapter)
O How to get customers
O FUNNEL WORKSHEET
O Case studies
O Testimonials from customers
O Demos
O Comparison tables
O Educational articles, white papers and presentations
O Customized solutions
O Guest posts (in and out)
O Product documentation
O Features on known industry websites
O Trust badges
O Awards
O Security and compliance credentials and certificates
O Email signature
O Customer on-boarding process
O Customer support
O Discounts
O Awareness, interest, evaluation, engagement, purchase, loyalty
O Contact name, telephone number, address, payment options, calls to action
O Nurture campaigns for engagement tracking and customer retention
O Create a functioning sales funnel
O Implement the funnel

---

SECTION 2: PLANS – Detailed marketing plan development

A marketing plan provides structure from which to launch your marketing so that your efforts make constructive, methodical strides toward achievable goals.

O Work toward creating and refining your overall marketing plan
O MARKETING AND ADVERTISING BUDGET WORKSHEET
O OVERALL MARKETING PLAN TEMPLATE
O Create a marketing strategy
O Define Your Target Audiences - TARGET MARKET TEMPLATE
O Putting together buyer personas - BUYER PERSONA TEMPLATE
O Define your brand and identity
O DETAILED MARKETING PLANS TEMPLATES
O Pay-Per-Click Advertising Plan
O Collateral Materials Printing & Implementation Plan
O Email Marketing Plan
O Social Media Marketing Plan
O Snail Mail Marketing Plan
O Customer Relationship Management Plan
O 12-months of monthly plans with monthly budgets, plans for each platform, combined in one document
O Campaigns and #hashtags overall ideas created (research every idea to make sure it isn’t already done by others, or that you are using it in ways that work well for you parlaying off what is already being done

---

SECTION 3: WEBSITE – All about web site development

Your website is the most important tool you have that has the potential to help or hurt your business, even when you have no idea anyone is checking you out. This section is extremely comprehensive and will be very helpful to you in choosing which type of web site you want, setting a realistic budget, hiring a pro, and feeling extremely confident in your knowledge of what you need and why you need it, in regards to creating a website.

O Create a website and launch your business website
O What do I NEED to have a website? (in detail, explained)
O What are the ongoing fees for maintaining a website after it is created (up front, monthly, yearly)?
O What is a website for and do I really need a website?
O How much does a website cost?
O About custom hard-coded websites, custom CMS websites, and open-Source CMS websites
O What hosting server am I going to order for my domain name, website, and security?
O What content do I need on each of the pages of my website?
O Style-wise, what do I like and what don’t I like about the different types of websites?
O What pages do you need and want for your website?
O WEBSITE NEEDS CHECKLIST
O PHASE 1-4 WEBSITE PROOFING WORKSHEETS
O WEBSITE BETA TESTING WORKSHEET

---

SECTION 4: WEB MARKETING – How to get ranked on hundreds of search engines fast and stay ranked long-term

O Verified keywords and keyword phrases
O About description with proper keywords and keyword phrases in a Word document
O Tags and Pixels integrated into website
O Organic search engine optimization on website
O Site Submits
O Google Business Profile
O Google Maps Listing
O WEB MARKETING WORKSHEET
O HOW TO GUIDE FOR SITE SUBMIT
O HOW TO GUIDE FOR GOOGLE BUSINESS PROFILE
O HOW TO GUIDE FOR GOOGLE MAPS
O How can I improve my search engine rankings organically, long-term?
O Implementing marketing tools and channels
O Know how to reach your customers when and where they are trying to find you
O Web Directory profiles fixed and referral links added
O SEO on social media
O Weekly blog articles written, posted, and linked

---

SECTION 5: CHANNELS – The marketing and advertising channels

This chapter goes through describing each of the marketing and advertising channels.

O Choose your marketing channels
O Start and maintain consistent marketing and advertising

Each of these below has lists that explain details about how to create, manage, and/or use them initially and on an ongoing basis.

O HOW TO GUIDE FOR PPC ON GOOGLE ADWORDS
O EMAIL MARKETING CALENDAR (EMM template)
O SOCIAL MEDIA MARKETING CALENDAR (SMM template)
O Which social media sites are the best for your business marketing?
O Stats about social media with analysis
O HOW TO SCHEDULE POSTS IN ADVANCE
O Weekly Budgets
O Pay-Per-Click Monthly Plan
O Collateral Materials Printing & Implementation Monthly Plan
O Email Marketing Monthly Plan
O Social Media Marketing Monthly Plan
O Snail Mail Marketing Monthly Plan
O (CRM) Customer Relationship Management Monthly Plan
O Daily schedule for each platform, combined into one easy-to-follow document
O Actual marketing pieces and posts created and put into a folder for each date

---

Save yourself thousands of dollars in mistakes and simplify your marketing with complete instructions and easy templates.