VOCABULARY DESCRIPTIONS

Table of Contents



Meetings
Market Research
Marketing Reports
Web Design
Web Marketing
Specific Web Pages
Features
Shopping Carts
Search Engine Marketing
Blogs
Social Media Marketing
Videos
Graphic Design
Logo Design




Meetings -
We offer meetings two ways, in person ~or~ online. Meetings are for 1-hour. The first hour is free and then our time costs money. Please see the pricing page for current prices.


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Marketing Research -
Keyword and Marketing Development - This is a very deep process of doing a lot of different types of investigation work, including with Google Tools to do real life marketing data research to understand your Target Market and their demographics. Once we create the inital results report, we use that to create your descriptions for the About Us sections and other marketing in your online and print marketing. The data is also used to create your custom Omni-Channel Marketing Plan and the detailed micro-specific Monthly Marketing Plan for each individual platform.


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Current Assessment Report (print ~or~ online) -
This is us checking you out from a business, marketing, ISO 9001 basis and providing a detailed assessment of what is good and what needs improvement in what you are already doing right now. This can greatly aid you in getting better results faster.


1-Year Omni-Channel Marketing Plan Overview (detailed goals) -
This is a broad strokes marketing plan across every channel that is recommended for your business, industry, and within your budget.


Comprehensive Detailed 1-Month Omni-Channel Marketing Plan -
This is a detailed marketing plan custom-developed for your business tat gives more detail for one month of tasks broken down by marketing channel (ie: Facebook, brochures, EDDM direct mailers, etc, with each getting its own detailed plan.


Analytics Reports and Insights Reports -
ikan-ikon.com provides FREE Analytics Reports with details about visitors to each of our uses, every week, via email. These reports have details that show the location city, state, and country, their type of computer, browser, of website visitors, numbers of visits on specific days, etc. Similar reports are available through other resources for a fee. We also offer Analytics Insights Reports for our Social Media Marketing clients too. This data is crucial to understanding and marketing well to your target market by their own real life demographics and behaviors.

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Contact Us Package Design and Development -
(includes contact information page with online form and call links on every page) - This is the most important page of every website!!! The Contact Us Package includes everything you need to collect leads off your website. We ALWAYS include EVERYTHING clients need in ALL of our products and services because we know what is necessary and we only charge one low rate to get our clients everything they need, all-inclusive, stress-free, and affordably. This is a perfect example of that in action. This page can have an interactive map, social media links, and it has everything you need to get direct contact immediately with as many people as possible that visit your website. Click-To-Call links mean that person can literally just click on a link to call you directly from your website. We code this properly unlike many website coders who do not! Site visitors can also email you directly from your website without them ever having to write down or remember your email address and go log into their own email account elsewhere hoping not to lose them on their way out the web door! By offering them the ability to quickly and easily contact you directly from your website, you maintain the highest possible lead to sales ratios. This means the money you invest into owning a website is working FOR you 24 hours every day 7 days a week 365 a year!

Customized Website Navigation -
The website navigation is usually planned before design and development starts, except with custom website design. The base navigation is usually determined prior to contract signing. More nav links will be added if more pages are added other than the primary pages, and this will be at the client’s discretion, with additional fees added, if needed. Unless necessary, navigation will include one navbar or navigation style per design and will be consistent throughout the entire website.

Custom Concept Development -
ikan-ikon.com will begin with the creation of a Home page concept based on feedback gathered from the client. There can be up to 3 sets of edits so the design accurately reflects the vision desired by the client. After approval of the skeleton homepage design, ikan-ikon.com will create the interior page design compositions beginning with the About page for review and approval. Once th is process is done with these two pages, then the rest of the pages will follow these designs. (Additional sets of changes beyond the 3 sets that are included in the package cost extra.)

Custom Graphic Design -
Gorgeous graphic design is another aspect that is crucial to the image that you portray to your website visitors. If your website is boring, unprofessional, looks like a template, has misspellings and/or misinformation, content that is difficult to see, missing links, no way to reach out to you that is quick and effective, and/or is frustrating for your visitors to get what they came for quickly and easily without much effort on their part, then your website has the opposite effect and drives people away instead of connecting you.

Websites For All Screen Sizes -
We will develop a mobile-friendly website, enabling users to access your site from any types of devices and on browsers conveniently viewing content displayed properly within any size screen, with automatically resizing web pages designed with special coding.

Generally, our websites are designed to function on a variety of device sizes, but the mobile website may be an entirely additional website that is a condensed version of the desktop site, as visitors on mobile devices are even more concerned with accessing information as quickly as possible in comparison to desktop users, if your website is complex. Also, the size of the screen and time it takes users to conduct certain actions on a mobile version dictate that mobile sites should contain easy access to the most important and essential elements. You can also order a completely unique custom sized version of your website.

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Site Submit Package -
We submit our clients’ websites to hundreds of search engines for instant rankings on each search engine). This is the quickest and easiest way to skyrocket your website to the top of searches fast and keep the robots and spiders coming back regularly to keep your website ranked highest on Google and hundreds of other search engines.

Website Maintenance Package -
This package includes your domain name research and ownership, web site hosting, set up and maintenance of website to keep up with current technology, managing the backend responsibilities for the hosting server)

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SEARCH ENGINE OPTIMIZED WEB DESIGN
Optimal organic search exposure is important to the success of a website. Indeed, search engine exposure will ensure web traffic and online conversions. There are many factors at play when devising a successful SEO strategy, including building quality, fresh content, referral link building, social sharing, and many others. To help you achieve your SEO goals, ikan-ikon.com provides the following search engine optimization tools and services...

SPECIFIC TYPES OF CUSTOM WEB PAGES -
The names of the pages below are based upon providing a general outline. We will work with you to develop a firmer outline as the project moves through the early stages of development.

Skeleton Setup (Backend Code):
All ikan-ikon.com websites start with and promote the heaviest and most effective search engine optimization (SEO), and this all begins with custom coding the backend of a website with what we call the skeleton of a website. This is not so much the design or style as it is the functionality for boosting your website’s ranking across the web and making the website come to life and work as it should. Skeleton Build for Website Development includes coding, functionality, entire foundation of website backend, SEO code, keywords, metatags development, other required backend pages including 404 and site map.) This also includes the domain name, hosting, beta testing, and set up.

SEO Website Skeleton Package:
This package includes web site coding and meta tags development, layout and design, functionality, backend pages such as site map and 404, 503, robots, site map, and SSL Certificate. This is a core charge that every website project we work on is charged before the project can begin. It is the foundation code of building a website, on the back-end, to make the parts of a website that people can see on the front-end of the Internet. This is a massive undertaking and it includes a lot of free web pages and tasks behind-the-scenes that make a website function well on search engines and on the internet. It goes hand-in-hand with the Home Page and/or a Contact Us Package, regardless of the size of a website because it is 100% necessary. Coming Soon Intro Welcome Page:
This is an Intro Welcome Page, which is a simple page with your logo + ’Site Coming Soon.’ This is put up immediately upon ordering your domain name, while your website is being created, as a teaser marketing page.

Home (Primary Page):
The home page defines the visitor’s first impression with an online presence on the front end of the website people see. It is important to make this page attractive and informational, encouraging user-interaction, and it is also equally important to make it keyword-rich providing the search engines with all they want to rank your site very high on Google and other search engines. Overall, the homepage acts as a portal to the entire site and will include a comprehensive navigation system that allows users to go to any section of the live website using the fewest number of clicks, with intuitive navigation. Sub-menus may be created to accomplish this goal. SEO keywords are incorporated on the back-end and front-end, which we can get from our add-on marketing research, to ensure that your home page can get listed on the search engines. The backend of the website has hundreds of other elements that promote good SEO results as well!

Custom Home Page:
(including features and navigation) {the Home Page design and layout establishes the style of the site] This is the style core creation from the skeleton build that actually shows you a website. (Primary design for the pages within the website will follow what we call a ’skeleton Home Page template.’)

Custom Home Page Design and Development Package -
The Home Page is the most important page of a website because it is the face and sets the tone for the user’s experience in getting to know your business! We offer custom home pages that are somewhat unique to the other pages of your website so that it is a hub for your web site visitors, establishes the navigation for them to get acclimated to how to use your website, and it attracts robots and spiders from hundreds of search engines so that your website is always working for you 24/7. This page has a lot of work to accomplish in 7 seconds of the user’s attention span! We develop the Skeleton and Home Page together to give our clients a partnership role in the development of the website, able to make requests and suggestions so that we get your overall style, color scheme, what you want on your site, and the whole project mapped out from the Home Page development project. After the Home Page is approved, then we begin the other pages of the website that conform to the Home Page. Also, the Home Page has EVERYTHING on it whereas some of your other web pages and sections of your website may only provide what those sections need.

Primary Pages:
(Most common are: About, Products/Services, Gallery pages ’ these are the pages that are linked from the main navigation on the Home Page)
[also used to create Sub Pages]
(+skeleton coding above gets customized for each individual page to rank higher and work for you online boosting your web presence on search engines all the time.)

The About Page will provide a brief history of your business. It can have staff bios as well. This site also links to every page in the website.

Products/Services Page(s) provide a list of the products and services you provide with a summary of what you do that is general encapsulating all products and services, and this page often has links to the Niche Pages to provide more details.

Gallery Page(s) show website visitors your level of experience, professionalism, build your reputation and establish value through trust that you know what you are doing and can prove it with photos of your past and present projects.

Primary Web Page Design and Development Packages -
These are the primary pages of every website: About, Products, Services, Gallery and they require comprehensive development and a lot of time to custom build each page. This is the next step after the Home Page and these pages may be the hubs of the sub pages below. For example: The About Page may have one or more Bio pages from a Team header section on the primary About Page, or a History Timeline like ikan-ikon has. The Products/Services Page links out to many individual pages that we call Niche Pages, which highlight details of your big ticket items. The Gallery Page may be the hub of a variety of different photo gallery pages that you use to show off your niche experience and build trust, which increases sales.

Sub Pages Design and Development -
Sub Pages are the Niches you have that make your business unique and special and other pages of your website that are important to the success of your business.

Niche Pages (Secondary template-based pages):
Niche Template pages are cheaper than Primary Pages and are made from the Primary Pages to match the website style and navigation, and they add some more character to keep the site interesting to look through with synergy. Each of your most popular products and services should get their own web page with highlights and details, photos, and other add-on options, because the website is used to sell your products and services for you, saving valuable time. You definitely want your most important products and services to each have their own page even if you are not offering buying options online, rather than re-explaining and showing everything to every potential customer individually anymore! Niche Sub Page are based on the About page design with more customized skeleton coding for SEO skeleton code to maximize the search engine optimization.

Accessory Web Pages Design and Development Packages -
Examples of Accessory Pages are FAQs, Shipping information, Returns, Privacy Policy, etc. These pages are not time-intensive on our end to develop because they are mostly just providing information that you give out to people without much frills. We take information you provide and we create the custom code to make it into a website that matches the other pages of your website.

Online Contact Us Package:
Online marketing is totally ineffectual without allowing your website visitors to communicate with you, providing you with that lead, and answering their important questions, so they can get what they need from you.
1 Contact Information Page
+ 1 Basic Online Form page emails you right from your website, and
+ Click-To-Call Buttons on every page throughout the entire site call you from your website with a simple click.
The click to contact options increase calls and email leads because people never have to remember your email or phone number, or leave your website to hopefully contact you. It all just happens easily with the click of a button on your site!
Add-on Comprehensive Form Pages for making online reservations, event registrations, industry specific forms, etc.

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WEB PAGE ADD-ON FEATURES
Add-on Features such as a scheduling calendar, website search functionality, account login (intranet and extranet sites are private sites that require login to work with subcontractors, vendors, customers), newsletter signup, etc. can be added on too.

Multimedia Banners with 5 photos + add-on images:
The homepage can feature a banner graphic that is like an billboard on your website immediately conveys the nature of the website to your visitors with banner-style rotating images. These pics can be changed out as necessary to keep the site fresh and up-to-date. Please note that we do not recommend Flash animations as they are not compatible with all devices and Apple has stated that they will not make them compatible for iPhones, the most popular cell phone. We prefer a primary anchor image that is always visible no matter what device is used to visit your website.

Multimedia features like movies, audio files, calendars, site search, and blogs make your website more appealing to the masses and keep them coming back for more. People WANT to connect with you. This is why YouTube became one of the most popular websites in the world incredibly fast, because people love movies and it is such a quick and endearing way to express information that develops trust from your audience. People also love blogs because they enjoy getting to know you, and that is WHY people use the Internet instead of calling. It is a non-invasive, fearless approach to finding out stuff they want to know. We highly recommend adding movies and blog pages to your website and getting plugged into the main Social Media sites.

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SHOPPING CART WEBSITES

eCommerce Online Shopping Cart Pages:
Your site can make money back for you while you are asleep! Shopping carts facilitate purchasing and allow credit card processing. You can sell things that relate to what you sell in person, such as industry specific products that you prefer to use for your customers, machines, services, etc. We use PayPal carts because they do not require a merchant account or any monthly fees! There is only a 3.9% fee per transaction that we build into the price that your customers pay for your shopping cart items, so that it is free for you to accept credit cards! This type of shopping cart gets customized for your website and each item gets its own drop down menu button, with a description and up to 3 photo(s). Client must provide descriptions in computer files or via email or pay the copywriting a la carte fee. Online Shopping Cart pages also include the skeleton framework setup of the 3 category pages and you can add on more cart pages with 50 buttons on their own category page too. Ongoing updates to sold items and new items for sale is also available, for an additional fee. You can set up a budget payment plan paying a monthly fee for ongoing cart changes.

eCommerce Shopping Cart Elements:
1) Main Cart Page like store window display for one fee per eStore,
2) Main Category Page like aisles in a store for one fee per category,
3) Individual Niche Product/Service Pages that highlight the details of that one item for sale for one fee per niche

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SEARCH ENGINE MARKETING

Marketing Research + Web Marketing Plan Development:
Our intensive marketing research package provides you with real data including keywords and target market marketing development data from Google that shows your industry’s very specific real life marketing data, then ikan-ikon.com also develops customized marketing plans after studying your target markets’ demographics and interests, creating marketing descriptions to be used across all marketing ventures, ensuring successes in online marketing, print marketing, advertising, promotions, spiels, signs, etc. You need this too.

Ongoing Omni-Channel Marketing Package:
Every package is completely custom for each client based on budget and size of business, client’s own time investment or full service provided)

SEO Super Boosts (needed ASAP website is online):
Web Digital Viral Marketing (Directory Listings+) [see package options below.]
This is heavy-duty web marketing all over the Internet with standard web marketing features that are needed from day one.

Ongoing web marketing across multiple directories that is customized for your industry. Includes monthly reports.

Web Directory Listings Plus:
This is heavy-duty marketing done manually on hundreds of sites every year to get you referral links with SEO-driven marketing descriptions and profiles all over the internet.

Our Web Directory Listings service includes comprehensive profile development with referral links on every per directory ordered.

Super Hyper Targeting SEO:
This service can guarantee your website becoming #1 on Page 1 of Google. The more pages like these that you can afford to have, the higher your ranking on search engines and the longer you can maintain a solid page 1 ranking on hundreds of search engines bringing in a massive amount of traffic to your website. The more traffic you get, the more sales you can make!

We offer 2 different types of SEO Hyper Targeting -

1) Super SEO Hyper Targeting (State); State SuperSEO Hypertargeting is a custom proprietary SEO marketing package that we offer through which every town within any state has its own web page plus pushes 10 keywords on every town page to build up your organic marketing SEO web presence - FOREVER!

2) SEO Hyper Targeting A La Carte Web Pages; (Multiply this price x number of towns x number of services x keywords that you want to focus on to get the most of this service.

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BLOGS

Blogs help get more attention to your website and social media pages. They also build up trust with potential and current customers because it allows you to become a resource for them on the topics of your expertise.

People need information to make good decisions in the professional and personal lives and you are an expert in your industry that can help people. We help you create that niche and nurture it so that you gain attention from your target markets.

ikan-ikon offers copywriting services because we have a published Author who loves to write on staff and is excellent at doing extensive research learning to become knowledgeable on any topic. With your guidance and approvals before anything gets posted for your business, we can build up followers for you and increase your online presence and reputation to help you build a more successful business.

Blog Page Setup + per article includes all the research and ikan-ikon writing custom SEO-rich articles for your business.

We offer several choices for blogs with different pricing for each:
1) A blog on your own website that has comments capability,
2) A blog on an external blog site that links to your website,
3) Social media used as a blog that links back and forth to your website.


All blog marketing that we do posts your custom SEO blog articles to every platform you choose to use for maximum marketing effectiveness.

We also use a very elaborate proprietary marketing system that we customize for each business we do social media marketing for. This means that the content for the articles is always fresh, relevant, and interesting.

SEO Blog + 3 Starter SEO Articles Design and Development (includes blog coding, functionality, research, SEO, and copywriting for each different custom article)

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SOCIAL MEDIA MARKETING (SMM) PACKAGES

Profile Setup -
In addition to the design of your website, ikan-ikon.com can also create and develop marketing-heavy Social Media Profile Pages that highlight your brand across other very popular platforms. See examples on our website. Social media sites are ideal venues for your most important marketing messages because social media naturally builds trust and rapport with your customers while they are relaxed. We should be expanding your web presence on these websites to parlay off their marketing and advertising successes and create even more success for you.

ikan-ikon.com can also develop ongoing marketing posts for Facebook and Twitter pages, LinkedIn, Pinterest, Blogger, Google+, etc. This marketing can be utilized to promote new products, specials, and providing information enticing visitors to view your website. The marketing possibilities are endless! We can develop blog articles and many incredibly effective marketing methods customized for our clients, frequently, or occasionally, depending on your budget. We use a scientific approach of proven marketing post styles to engage different target markets on many levels, cohesively.

Ongoing Social Media Marketing -
Posts include a variety of 80/20† posts including: blogs, links to articles, jokes, news, videos, tips & advice, inspirations, testimonials, products and services photos with marketing, branding, and industry posts, across Facebook and Twitter pages, LinkedIn, Pinterest, Blogger, Google+, etc. All social media marketing packages include monthly reports.

Social Media Marketing Setup (includes in depth work on that SMM profile for maximum marketing effectiveness with about description, graphic design, links, and 1 starter post)

Ongoing Social Media Marketing posts launch off the SMM Marketing Plan and the fees are charged per post per site so that clients can create their own custom package within their own budget, spending as little or as much on getting the most marketing they can.

Our Social Media Marketing is priced per post per social media site.

†Note: 80/20 is the ratio for posting things your target markets are interested in versus marketing the business.

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ONLINE VIDEOS

YouTube Channel Setup:
You will be able to add to, edit, or delete your YouTube channel at any time, however, we recommend keeping your YouTube channel forever and adding to it at least once per month with new videos, which we can upload, add the SEO, and embed to your website to, for you. We produce commercial style videos to maximize the marketing of your brand, business, website, products and services across multiple platforms, including your website, social media, and YouTube. This cost is to set up a YouTube Channel with the marketing and design. See the fees below. YouTube Video Marketing Setup includes SEO marketing profile development and graphic design.

Online Commercial Video Development:
We create custom online commercials that are videos developed with marketing expertise, to promote your business online. We have special packages for this service that include everything you need.

YouTube Video Upload -
Our video uploading service includes video upload, SEO marketing development, descriptions, meta tags building, platform embeds. We charge one low rate per video for everything included.

We can also set up the 1st video on a web page + for the coding setup for additional videos on that page. If client provides upload ready video(s), then the video development fee. Videos show customers your services while building up your perceived value showing off your expertise and skills that are marketed in the videos. ikan-ikon.com can implement video element(s) to get higher SEO ranking and to make more sales off your web presence. Videos are an ideal means for providing information on various topics quickly in an interesting, organized, and structured way to maximize your users’ website experience. ikan-ikon.com does not limit videos to one page or limit the number of embed videos on websites. You simply pay for whatever you want. It is highly recommended that you have at least 2 videos on your website to engage visitors.

Each image and video gets coded to allow SEO to ’see’ with title, caption, and keyword-rich description that will promote your SEO, with a thumbnail photo, indexed term, length and category. This also aids users in finding the right video for their needs. Your Web Developer will upload encoded files to the servers for you. If you need video editing, ikan-ikon can manage that for you too.

Note: You get twice the SEO benefits with keywords and descriptions too.

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GRAPHIC DESIGN
The creative strategy for all of our projects plays a key role in the development process. The design and architecture of each project facilitates a user-friendly experience. ikan-ikon.com will consult the branding of collateral materials that the client already uses to ensure synergy in all marketing endeavors. All of our design work is totally customized for each individual client. We always work to develop an attractive graphics layout while taking into consideration such elements as logo, images, color palette, and other related design flourishes.

Here is a collection of ikan-ikon's graphic design and printing projects

General graphic design can be ordered by the hour, or by the individual service, as a package.

Graphic Design Vocabulary:
• Photo correction fixes problems with photos.
• Photo retouching removes red eye, erase blemishes, and make improvements to the overall look, lighting, contrast, etc, perfecting photographs.
• Superimposing images means that two or more photographs are put together into one photo that looks like it was always that way.
• Graphic design layout is for designing ads, direct mailers, brochures, catalogs, etc.

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LOGO DESIGN
Your logo is your Ambassador! Logos welcome new potential customers when you are not around. It is the best performing sales person that works for you, marketing your business every single time it is seen by anyone forever. Branding and marketing your business starts with a great logo.

Concept:
A concept is a unique design idea.

Proof:
A proof is a computer-rendered idea that has been created to look like a final project, but it has not been finished for final production, because it is still just an idea that is being designed. Once a proof is chosen, then it can become a final comp.

Comp:
A comp is the final comprehensive project that is used for production, in print or online. It is perfected before going to production, so that it is the right colors for the types of use.

Logo Recreation:
Some Logo Designers give clients one .jpg file, or shoddy workmanship that is too small to print well, or low resolution so that it cannot be printed in large format. ikan-ikon does not do this.

All Future-use Files Are Included:
Illustrator Vector Formats - .eps and .ai for any size
72 dpi Photoshop Web Formats - .png, .gif, .jpg
300 dpi Photoshop Print Formats -
.psd, .tif, .jpg.

Vector:
Vector graphics are made up of paths, each with a mathematical formula (vector) that tells the path how it is shaped and what color it is bordered with or filled by. When creating a vector image, a graphic draws the outline of shapes so that it can be any size.

Raster:
aster graphics are composed of pixels, while vector graphics are composed of paths. A raster graphic, such as a gif or jpeg, is an array of pixels of various colors, which together form an image.

This means that any printer can print your logo forever, as large or as small, on anything you wish, and it will always be perfect and look exactly the same. You will sent 1 email to any printer and the printer will simply choose the file that works best for them.


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